What Title Do You Associate With a Quality Department?

Data review, data analysis, data migration

For this post, I invite subscribers to give their feedback regarding a recent question that came through today.  We have an industry member that is looking into the possibility of changing his department from Quality Improvement to… that is the question.  When you think of a quality department, what title do you associate with it?  Quality Management?  Quality Assurance?  Quality Improvement?  Something else?